Marketing Strategy At Nam Silp Thai Eyewear Company

Statement of purpose Today marketing becomes apparently challenging for a new player to jump into a Cutthroat market while other players are seeking for white space. Regardless of top-rank companies, the change of business trends is gathering pace. One aspect of tomorrow s marketer is to come up with practical strategies in order to survive in the existing market. Looking at my personal background, I was born in a family business which has been established for over 50 years by multiple generations. My family companies are well known named NAM SILP THAI EYEWEAR Company Limited, Better Vision Group Company Limited and Thai Optical Group Public Company Limited which are all complete optical businesses which operate as distributors, retailers, and manufacturers. Nowadays, we are a major player in this industry. Our business is not only growing domestically, but also extending worldwide in countries such as Singapore and Malaysia. After gaining experience from MBS, my initial intention is to become a part of the marketing department in the Better Vision Group Company Limited which operates approximately 130 optical chain stores located nationwide. Thus, attending MSc program in Marketing in MBS would have a great impact not only equipping me with an effective ability in marketing but additionally support the development of roadmap and strategies in our company in order to elevate to be Blue-Chip Company. For many years, Alliance Manchester Business School has been well known

The Untold Story Legalization Of Prostitution - 1308 Words

The Untold Story: Legalization of Prostitution The legalization of prostitution is a matter long overdue because it would have a positive impact on the economy, set programs in place to improve quality of life for the victims/workers of the industry, and provide educative resources to bring awareness to the youth about the world’s oldest profession. Not a lot of light is shed on prostitution, let alone the sex industry in a state like Nevada where it is legal in 8 counties nor that up to the late 20th century it was a complete normality to visit brothels where customers would pay for sexual intercourse with a range of â€Å"workers† that consisted of mainly of women but also might have included children. In the United States, the public is blinded by a false representation of prostitution as it is considered a taboo and highly frowned upon and that can be attributed to how overconservative many Americans can be regarding the subject. However, our economy is at a difficult time and prostitution being legalized and re gulated could work just like the legalization of alcohol in the early 1930s, it must be operated like any business. Prostitution is something that can improve by placing policies in place that will reconstruct the faulty foundation it is known to have and making a profitable but safe environment and business. â€Å"Law reform in Australia has led to the opening of some significant new spaces for legal work† (Sullivan). Health, safety regulations, and peer education have

Chemical Food Preservatives

Question: Discuss above theMarket Efficiency. Answer: Introduction: Renewable energy has been a more sustainable option which has been opted for by different countries and their governing systems across the world. These fuels are cheaper in some cases since they make use of available natural resources and the initial set up required is the harvesting equipment for the energy to be collected and used. There are different forms of renewable energy with sun, wind and water energy being the most common form of energy used in electricity generation. These take advantage of common phenomena present in the environment and they are harnessed using specialized equipment. Solar energy is harnesses using solar panels where batteries on the panels are charged by the heat from the sun then the energy collected can be used in future for operating other electricity dependent machinery. Wind energy is also harnessed where wind turbines are placed in areas of high altitudes where wind strengths are high. The turbines are rotated by the force exerted by the wind after which kinetic energy is produced and it is transferred to generators and other equipment for stepping up and generation of power. Part One Wind is a renewable energy which does not cause pollution however coal when used as a source of energy causes pollution and degradation to the environment due to the smoke which is produced after its combustion. Wind Power Coal Power Quaschning, V. (2016).Understanding renewable energy systems. Routledge. Clean, no emissions Emissions are released when the coal is burnt and other processes to generate electricity. Wang, C., Lu, Z., Qiao, Y. (2013). A consideration of the wind power benefits in day-ahead scheduling of wind-coal intensive power systems.IEEE Transactions on Power Systems,28(1), 236-245. One wind turbine can power four hundred and forty two homes in Texas annually 14, 509 lbs. of coal are required in powering a single home in Texas annually Pacala, S., Socolow, R. (2004). Stabilization wedges: solving the climate problem for the next 50 years with current technologies.science,305(5686), 968-972. Wind turbines can be placed on existing farms Coal mines have to be dug Gutirrez-Martn, F., Da Silva-lvarez, R. A., Montoro-Pintado, P. (2013). Effects of wind intermittency on reduction of CO 2 emissions: the case of the Spanish power system.Energy,61, 108-117. Cheap since only turbines need to be set up Expensive due to mining, transportation and processes of generation of electricity. Part Two Wind power over time has become one of the most common and quick growing sources of energy globally especially since it is free of pollution and cheap to make. Coal is an expensive fuel especially due to the process undergone to harvest it, prepare it for use and also the effects it has on the environment. Wind power is clean since the turbines do not produce any form of emissions which when released into the air could harm plant life and humans. Coal needs to be burnt to be used in the process it releases harmful gases which when released into the environment degrade it. Wind energy is also beneficial since it can be harnessed from almost everywhere. The major requirement is for turbines to be set up and they can be setup in farms, on hills and even in urban areas. Coal requires to be done away from areas where activities such as farming and busy towns are located due to the amount of emissions which are released in its production. Part Three The federal government has plans that by 2030 wind energy will be sustainable and will be able to sustain over twenty percent of the country as compared to current statistics showing that it stands at on average two percent. The Production Tax Credit, a body implemented with purposes of wind power harnessing has been made permanent so as to increase funding for wind farms so that more renewable and cheaper energy is produced. Australias renewable energy from wind power generation stood at twenty three percent which was enough to power over seven hundred thousand homes. In the country, there are over fifty two wind farms servicing the whole country with them generating a staggering five thousand gigawattz of electricity annually (Hansen, 2015). Conclusion Wind energy therefore is a better alternative due to it having lesser pollution as compared to coal as well as it being cheaper. Governments should form an alliance with public investors for them to seek opportunities in renewable energy as compared to them investing in coal since it degrades the environment. Wind energy is also safer since plants and animals are not exposed to hazards which could lead to them developing breathing problems as well as them not causing pollution which could lead to acid rain. Acid rain would lead to water sources being polluted and the diluted chemicals would have hazardous effects on people. References Hansen, M. O. (2015).Aerodynamics of wind turbines. Routledge. Gutirrez-Martn, F., Da Silva-lvarez, R. A., Montoro-Pintado, P. (2013). Effects of wind intermittency on reduction of CO 2 emissions: the case of the Spanish power system.Energy,61, 108-117. Pacala, S., Socolow, R. (2004). Stabilization wedges: solving the climate problem for the next 50 years with current technologies.Science,305(5686), 968-972. Quaschning, V. (2016).Understanding renewable energy systems. Routledge. Twidell, J., Weir, T. (2015).Renewable energy resources. Routledge. Wang, C., Lu, Z., Qiao, Y. (2013). A consideration of the wind power benefits in day-ahead scheduling of wind-coal intensive power systems.IEEE Transactions on Power Systems,28(1), 236-245.

The trophy project free essay sample

As Reichart had been an assistant project manager and thereby involved in the trophy project from its conception, he was made project manager for the project once the project was accepted by the company. From the very beginning Reichart faced issues that would be fatal to the project. The management functions of planning, organizing, staffing, controlling and directing personnel and resources were poorly executed by both senior and project level management. Trying to address the problem Reichart was told not to meddle in the functional manager’s allocation of resources and budget expenditures. After Six month into the project, a requested progress report to higher level management revealed that the project was in big trouble. In the report it could be deduced that the project was one year behind schedule and a whole 20% over budget. Moreover; the number of workers supplied to the project was not enough to get the project back on schedule. We will write a custom essay sample on The trophy project or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page When senior management finally got involved, they were threatening instead of being constructive and failed to seek a true understanding of the underlying problems that plagued the project. Lastly, the customer was allowed to interfere with internal business while trying to solve intrinsic problems within the project that were outside the scope of the project using the company’s resources. This caused high pressure and lost time due to focus on administrative tasks rather than project related tasks, and intake of inadequate input by the corporate representative. Reichart was fired from PM position for the trophy project and after a total of three PM the project was completed on year behind schedule and 40 % budget overrun. Findings: -There did not appear to be a corporate champion for this project who could mentor and resolve conflicts that were beyond the authority of the project manager -The Trophy Project was fundamentally mismanaged from the start -Allocated recourses were being used on functional managers own pet project. -Line workers were assigned to accomplished tasks that were not associated to the project. yet the project was billed for the hours. -Reichart and the team ended up falling behind schedule, over spent the budget, and didn’t accomplish the project in accordance with the customer’s desires. -When Reichart made different people aware of the problems he was told to not meddle in affairs of the functional managers. -The project manager appeared to be inexperienced and was not very adept at negotiating with upper level and functional management to obtain the proper resources necessary to achieve the project objectives. -The organization does not address any sort of training, employee development, relationships with customers and other factors bearing on quality. Instead it focuses on mistakes and condemns them instead of viewing them as opportunities for growth and learning. Top leadership failed by not providing a culture of trust, support, cohesion and lacked motivational leadership What went wrong/core issues? -As Reichart is the PM he well understood the project and he is the best person to offer recommendation and propose solutions to the project problems. But he did not recommend any adequate solution from his point of view instead he left the decision to be made by the senior manager, which provided result that were unexpected to him and actually cause more harm to the project. -The project scope, resource requirements, schedule and the budget were not well defined. -There was no proper work breakdown structure were the team could identify the team structure and where authority lines are drawn for task priority. -Allowed the customer to get involve in internal business. -The project manager found himself in an activity trap; he spent more time preparing paperwork, reports and projection, which was needed for his weekly meeting with the corporate, instead of managing the project -Customer expectations were not well defined and scope creep was allowed to take place without proper administration Recommendation: -Reichart needed to direct and control the project. As the PM he needed to use interpersonal and communication skills with both functional managers and his project team to accomplish every task in the project -The organizations behavioral strategy needs to transform from a bureaucratic to a learning organization where employees operate in high performance teams and where good communication and free flow of information flourish -In order to resolve some of these inherent problems, the organization should consider the Organic Structure . The organic structure tends to work better in dynamic environments where managers need to react quickly to change. An organic structure is a management system founded on cooperation and knowledge-based authority.